Business Data Enrichment

Gain a Full View and Add Value to Your Organization's Data

With B2B marketing, a one-size-fits-all approach will fall flat.

Over 90% of B2B marketers personalize or segment their messaging and content, according to a survey by MarketingProfs. Unless you know who your audience is, that messaging can only be guesswork.

What industries are your customers in? Are they public or private? How long have they been in business? The picture of your customers gets less clear as you ask more questions. How can you begin marketing to a B2B audience using tailored messages without knowing your customer?

Our Business Data Enrichment answers these questions and more so you can put your marketing budget to the most effective use via personalization and segmentation. Our solution stands apart from other offerings due to the ease-of-deployment and the rich data elements provided.

B2B marketing and sales requires a complete and reliable view of a customer. Our Business Data Enrichment provides that on a greater scale than any other service to help you segment your messages and campaigns.

Gain access to unique information that others can’t provide, including hard-to-find data on small-to-medium sized businesses and payment transaction histories.

Provide value across your entire organization with a single data-as-a-service solution that gives you multiple benefits.

  • Research prospects before a trade show to turn unknowns into opportunities.
  • Ensure your sales teams are pursuing the right potential customers based on their profiles.
  • Segment sales efforts by revenue numbers, industry, geography, or employee count.
  • Research a possible partnership or other business transaction by determining past payment histories and better understand the likelihood of payment remittance.

Our solution provides you with information on 50 million US and Canadian business locations, and it tracks trillions of dollars in transaction histories for these businesses.

Our data adheres to high quality standards. It is validated daily by manual research and verification, aggregated from thousands of companies and their payment networks.

Business Data Enrichment gives you instant access to complete, accurate information in real-time, including data such as:

  • Complete address, phone and fax numbers, website URL and executive names
  • NAIC code and description
  • Primary and secondary SIC classifications
  • Employee count
  • Annual sales ranges
  • Ownership status and year started
  • Payment transaction histories in more than 40 purchase categories

Use Business Data Enrichment Anywhere You Store Customer Data

Enrich your company data contact records at the point of data entry for each record, or easily append our data enrichment information to the legacy data you already have collected.

Our cloud-based Business Data Enrichment solution can be implemented anywhere. Integrate Business Data Enrichment into any marketing automation platform or sales application such as Salesforce.com or Marketo.

Get started in just a few hours.

Try It Now For Free

Start your free trial now.

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Example Apps

Want to try our Business Data Enrichment API?

To use any of our services, you must first have or signup for a free StrikeIron account. Once you have created and activated an account, you will have access to try all of StrikeIron’s solutions.

Below is a demo app that will allow you in 3 easy steps to evaluate our IP Address Lookup service in real-time. Start by entering your account login credentials in Step 1. ForStep 2, simply insert the information you would like us to test. Submit and see the results in Step 3!