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September 2007 Innovations in Infrastructure: What you Don't See at StrikeIron

Quote of the Month

"As mashups come of age as business tools, enterprises need access to premium data and tools to help them create value-added applications... StrikeIron is well-positioned as an established provider of premium data to help business users embrace this growth. Together, StrikeIron and IBM are incubating the mashup ecosystem."
-Rod Smith, IBM vice president, Emerging Internet Technology

Note from the President

What's New in Web Services?

StrikeIron in the News

Partner Spotlight

Events



Note from the President: Innovations in Infrastructure--What you Don't See at StrikeIron

StrikeIron has several areas of innovation focus that are highly visible. This includes novel Web services ranging from live financial and business demographics, to useful business functionality such as text-to-voice and SMS notificiation services. We have built drag-and-drop universal clients for Web services in Excel. We have done integrations for several third party applications such as Salesforce.com, Microsoft Outlook, IBM technologies, and many others. We continue to improve upon a sophisticated billing and usage metering engine that enables both our integration partners and data suppliers to receive usage-based compensation in a timely and automated fashion. We also strive to build an interactive and rich user experience for our customers and site visitors. And of course, there is much more innovation to come in each of this areas later this year and beyond.

However, we also spend a lot of time, effort, and resources on our internal infrastructure. First, a shared infrastructure model like StrikeIron's is great for business as it allows infrastructure and uptime monitoring to be shared across tens of thousands of stakeholders. For example, if the power goes out in your subdivision, one of your neighbors might have reported the problem to the electric company and the issue might be resolved before you come home from dinner and even notice. This is one of the nice benefits of a shared infrastructure resource model.

Yet, we don't want to wait until a customer notifies us of a difficulty before we cut into action. We proactively make major investments in redundant servers, load balancing technology, database redundancy, eliminating single points of failure including electrical, and other forms of redundancy and failover to prevent failure and performance degradation. In addition, we have built our own monitoring technology which enables us to check the health of our system and the responsiveness of individual Web services and data sources from multiple points around the globe on a minute-by-minute basis. Should the slightest hint of a problem arise, members of our technical team are alerted in multiple ways, including our own SMS notification services. This enables us to provide immediate response to resolve these issues. Customers that have been with us for awhile know we have a great track record of uptime and rarely have unplanned outages because we invest so much in staying ahead of the infrastructure curve.

So while innovation that you can see often comes with a wow factor, we know that the investments and innovation that we put have into our infrastructure both historically and moving forward is a major component of our success as well as our customers' success. Without gaining a reputation for reliability and trust, the rest of it doesn't matter.

Bob Brauer
President and CEO, StrikeIron


What's New in Web Services?

Gale Group Business Information:
Get standard financial and corporate information for 440,000 U.S. and international companies. <Gale Group Business Information>

StrikeIron Reverse Residential Lookup:
Based on a residential name, address and phone information, this Web service verifies and appends personal information such as name, address, head of household, dwelling type, length of residency, homeowner probability, new connection information and more. <Reverse Residential Lookup>


StrikeIron in the News

StrikeIron Continues to Expand Web Services Marketplace by Adding New Financial Data Services
On-Demand Integration of financial news and historical stock options data available for rapid deployment into Web sites and business applications <Finance>

StrikeIron Delivers Premium Data Web Services via IBM QEDWiki
Web 2.0 technologies provide enterprises with the tools and data needed to create business-focused mashup applications <QEDWiki>

eWeek: StrikeIron Does the Mashup with IBM's Wiki Tool
Some consider the QEDWiki mashup to be a prime example of how Web 2.0 technologies could be used in the enterprise. <eWeek>

InfoWorld: StrikeIron, IBM Partner on Enterprise Mashups
StrikeIron and IBM are partnering to deliver more than 100 data services from StrikeIron to IBM's enterprise mashup maker, QEDWiki. <Infoworld>

InternetNews.com: IBM's QEDWiki Adds 'Data as a Service'
The deal adds seven of StrikeIron's data services as widgets on IBM's Mashup Hub. From there, users can drag and drop the data into IBM's QEDWiki, a browser-based framework for creating mashups or links between different Web-based information sources. <InternetNews>


Partner Spotlight:

Midnight Trader
Midnight Trader Financial News Web Service provides on demand access to a wide array of real-time and historical stock news, research and historical event reaction information related to the U.S. stock market. For more information on this web service check out <Midnight Trader>.

Midnight Trader is the premier source of real time pre-market and after-hours US equity trading analysis, news and information. They provide institutional and active retail investors with real-time trading news and analysis related to the extended-hours markets. Midnight Trader offers its extended-hours news and data products to institutional and retail investors, online brokers, financial portals, institutional equity research desks and other financial service firms. With over 100 institutions and thousands of individual users as customers, Midnight Trader is the leader in pre- and post-market trading support and information. For more information on what Midnight Trader's products and services can do for your business check out <www.midnighttrader.com>.

StrikeIron Integrated with Sun NetBeans! We're looking for developers to show off their applications built in Netbeans
NetBeans IDE 6.0 comes prepackaged with a set of popular StrikeIron web services. You can access them by switching to the Services window, expanding the Web Services node, and opening the StrikeIron Services node. To see a demo of how to integrate a StrikeIron service, view the tutorial at: <Sun Netbeans 6.0 Beta>.

We're looking for customers to show off their Netbeans applications. For more information, contact developer@strikeiron.com


Events:

Join us at Online Marketing World
Bob Brauer is speaking at Online Marketing World October 3-5 in San Francisco. See his panel on "Integrating Social Networks and Other Disruptive Elements". <Online Marketing World>

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