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StrikeIron Expands Web Services Pricing Options with One-Time Purchase Model

Flexible pricing model enables live data updates for any on-demand application

Research Triangle Park, NC – March 21, 2006 – StrikeIron Inc., provider of the Web Services Marketplace, today announced the expansion of available pricing options with the addition of One-time purchase, enabling users of its diverse library of Web services to purchase a single amount of transactions to go along with its current monthly and annual subscription models. The StrikeIron Web Services Marketplace allows developers and ISVs to integrate Web services into their on-demand applications, websites, smart clients, and other rich-client applications. Users who subscribe through the Marketplace have instant access to a rich set of functionality and live data and can take advantage of simple purchasing, account management, billing, payment, security and usage tracking at the micro-transaction level consistently across multiple Web services. For example, this pricing option enables developers and ISVs to provide one-time data cleansing and enrichment of their databases.

A typical customer would purchase this option to use StrikeIron’s U.S. Address Verification Web Service that is integrated within CRMfusion’s DemandTools for Salesforce.com and currently available on Salesforce.com’s AppExchange. The tight integration with DemandTools allows for U.S. and Canadian address verification as well as advanced post verification actions such as removing addresses from salesforce.com, creating a task for the record owner in case of bad addresses and creating events for the records that verified correctly. Upon completion of their integration and a one-time cleansing of their Salesforce.com customer database, they would then upgrade to an ongoing, on-demand subscription to this service.

“StrikeIron’s Web Services Commerce platform enables business to be transacted on the Programmable Web,” said Bob Brauer, CEO and president of StrikeIron. “We’ve always offered real-time, on-demand solutions and after listening carefully to our customers we have responded with additional pricing flexibility to meet their needs. We are committed to adding more functionality and features to the Marketplace as it continues on its explosive growth path.”

The StrikeIron Web Services Marketplace allows users to easily enhance the capabilities and value of Service-Oriented Architecture (SOA) deployments, increase ROI with CRM investments, improve data quality and data value, and expand the functionality of Ecommerce applications by integrating real-time external customer, company, and government data. Examples include real-time address verification, email verification, 24-hour accurate reverse phone lookup, an executive decision-makers database, state and local tax rates, global SMS capabilities, residential and business data enhancement lookups and much more.

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Jane Foreman
StrikeIron, Inc.
(919) 467-4545 x112
jane.foreman@strikeiron.com
Kristi Lee
Crossroads Public Relations 
(919) 270-8054
klee@crossroadspr.com

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