StrikeIron Announces Business Mashup Challenge
Winner
Apatar Founder and CEO Renat Khasanshyn
winner of the best mashup using a StrikeIron service
Research Triangle Park, NC – August 1, 2007 – StrikeIron
Inc., the leading provider of Data as a Service (DaaS) today announced the
winner of the best mashup using a StrikeIron service at Mashup Camp 4’s Business
Mashup Challenge.
Renat Khasanshyn, Apatar Founder and CEO, was awarded
the prize for his mashup titled “Salesforce.com SMS Mashup using StrikeIron SMS
Web Service”. The mashup allows Salesforce.com users to send SMS (or text)
messages to their customers and prospects from within Salesforce. To see more on
this mashup please visit: www.apatarforge.org/wiki/x/AQA1.
Mashup Camp 4 took place in Silicon Valley from July
18-19, 2007. The term "mashup" has been coined to describe the ability to
rapidly bring together data from the web, enterprise applications and web
services to and delivers a richer experience and a wider range of capabilities
to the end user. Mashup camp was attended by over 300 developers who were
looking at mashups as a way to quickly bring together data both in and outside
of the enterprise. The Business Mashup Challenge provided a stage for developers
to test their skills using the latest mashup assembly environment in order to
drive innovation and demonstrate the power of situational applications to reduce
costs and time to market.
"The idea for the ‘Salesforce.com SMS Mashup using
StrikeIron SMS Web Service’ wasn’t theoretical. It came from a project Apatar
did for Salesforce.com users. At times an SMS message to a customer or prospect
makes perfect sense, especially for automated notifications and alerts. The
ability to send a one-time SMS message to a Salesforce.com record gives users a
new invaluable channel of communication,” stated Khasanshyn.
In addition to the StrikeIron SMS Web Service, the
mashup also included customer records, extracted from Salesforce.com using
Apatar Data Integration software application, and was assembled on IBM’s
QEDWiki. Khasanshyn also won the “Best of Conference” prize along with Mark
Madsen, CEO of Third Nature, for their mashup entitled “Cold Call Assistant.”
“The ability to easily integrate text messaging into
business applications is powerful. Our Global SMS Web Service is one of the most
widely used services in our growing marketplace and we are excited to see it
leveraged as part of this contest,” said Bob Brauer, CEO and president of
StrikeIron. “Renat’s mashup provides instant business value for Salesforce.com
users and is very deserving of this recognition.”
About Apatar
Apatar is the leading provider of open
source software tools for the data integration market. With powerful Extract,
Transform, and Load (ETL) capabilities, Apatar enables its users to easily link
information between databases (such as MySQL, Microsoft SQL, Oracle),
applications (Salesforce.com, SugarCRM) and the top Web 2.0 destinations
(Flickr, Amazon S3). Apatar provides support, training, and consulting services
for its integration solutions. Headquartered in Western Massachusetts, Apatar
operates a development center in Minsk, Belarus. Apatar is currently used by 250
organizations and individuals worldwide. For more on Apatar, visit
www.apatar.com or
www.apatarforge.org.
For more
information, visit the Apatar Press Room, at
www.apatar.com/newsroom.
About StrikeIron
StrikeIron is the leader in providing innovative solutions for delivering data
over the emerging Internet. The company’s innovative Web Services Marketplace
provides a technology platform, micro-transaction management and a consistent
interface across many XML-based Web services from multiple, diverse sources.
This allows business users, application developers and enterprise IT
professionals to customize and integrate external data sources and additional
external functionality into enterprise, Web, and composite applications.
Currently, StrikeIron provides over 100 live data sources and business
functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader,
Tax Data Systems, The Sports Network, and Zacks.
StrikeIron also offers IronCloud™, the only comprehensive Web services delivery
platform that opens up new channels for data distribution and consumption
through Web Services. Enterprises of all sizes can now reduce the cost and
complexity of managing the challenges of data distribution which include
leveraging an existing external hardware and software architecture, controlling
and metering access and usage, external monitoring for 24x7 reliability, full
usage analytics, as well as multiple authentication scenarios and instead
concentrate their focus on making information easier for partners, customers,
and distributed business units to access and use. StrikeIron delivers value to
over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda
Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For
more information, visit www.strikeiron.com.
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Alex Khizhnyak
Apatar, Inc.
(617) 848-5959
alexey.kh@apatar.com