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StrikeIron Co-Sponsors Business Mashup Challenge at Mashup Camp

$500 prize awarded to developers that leverage StrikeIron data to create business-focused mashups

Research Triangle Park, NC – June 26, 2007 – StrikeIron Inc., the leading provider of Data as a Service (DaaS), facilitating the consumption and distribution of live data over the Web, today announced its sponsorship of the Business Mashup Challenge for developers attending Mashup Camp 4. IBM is the main sponsor of the Challenge alongside secondary sponsors StrikeIron, Dapper, AccuWeather and Kapow Technologies.

Mashup Camp 4, produced by Mass Events Labs, will be held in Silicon Valley from July 18-19, 2007. A mashup is a website or application that combines content from several sources into an integrated experience. The Business Mashup Challenge provides a stage for developers to leverage and extend a hosted mashup assembly environment in order to create exciting, unique situational applications.

With over 100 Web services to choose from, the StrikeIron Web Services Marketplace can easily add value to any mashup, applications or Web sites. The company will award a $500 prizes in the Best of Conference Business Mashup category and the best mashup written with a StrikeIron service as part of the Innovative Content Aggregation category. Mashups will be judged on business applicability, such as the time and money the mashup saves companies and revenue potential, along with usability and how easy the mashup is to understand.

“As mashups come of age, it is becoming more important for anyone building a mashup or an enterprise composite application to find data. StrikeIron makes it easier to not only locate, but actually create value with live data. We are a one stop shop for finding, buying and integrating the data developers need,” said Bob Brauer, CEO and president of StrikeIron.

For more information on the Business Mashup Challenge at Mashup Camp 4, please visit: wiki.mashupcamp.com/index.php/BusinessMashupChallenge

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Jane Foreman
StrikeIron, Inc.
(919) 467-4545 x112
jane.foreman@strikeiron.com
Kristi Lee
Crossroads Public Relations 
(919) 270-8054
klee@crossroadspr.com
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