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StrikeIron and Kapow Technologies Partner to Unlock Business Data and Web Services for the Enterprise

Mashing Up Enterprise Applications, the Web, and other Data Sources Just Got Easier

SAN FRANCISCO, CA – Web 2.0 Expo Conference – 16 April 2007 - Kapow Technologies and StrikeIron, Inc., announced a partnership that gives enterprises the ability to combine or “mash up” all of their critical data sources with unprecedented efficiency, whether they are located behind a firewall, fed through a service vendor, or publicly available on the Web.

The partnership unites two powerful enterprise Web 2.0 technologies that have gained broad acceptance among Global 2000 companies over the past few years. The Kapow Mashup Server gives companies the ability to take any application component with a Web interface and quickly and easily repurpose it into mashups involving Web-based content, data or business logic. StrikeIron is the leader in Data as a Service, distributing live data and functionality over the Web through the StrikeIron Web Services Marketplace www.strikeiron.com/strikeironservices.aspx, The marketplace enables end-users and ISVs to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications.

“Prior to the advent of Web 2.0 technologies for the enterprise, corporate data that existed in standalone applications and various databases was very difficult and expensive to integrate, especially if the integration included data sources outside the firewall. Consequently, many innovative projects were left on the drawing board,” said Bob Brauer, CEO of StrikeIron. “Kapow Technologies and StrikeIron offer compelling new solutions to these legacy challenges, enabling our customers to not only mash up corporate data, but integrate powerful Web resources, at a fraction of the time and cost it takes when compared with traditional alternatives. And now that our companies are working together, joint customers will experience even greater ease and cost containment as they mash up corporate data and external data in ways that were once thought impossible.”

To illustrate the value of Kapow and StrikeIron solutions together, imagine the process a hedge fund portfolio manager employs to make a trading decision. To make an informed choice, the fund manager must evaluate data from corporate information systems, market data subscriptions such as D&B and Zacks, and other third-party stock trading sites. A few years ago, this process may have taken days to juggle all of the data resources, and necessitated the assistance of junior associates. But today, solutions from Kapow Technologies and StrikeIron make it possible to mash up all of these trading resources into a much more efficient research process that can be customized to fit the needs of each firm. Often times all the trading information a manager needs can be put on a single screen, and most delivered in real time.

Representatives from Kapow and StrikeIron will be demonstrating their solutions at the Web 2.0 Expo in San Francisco on Monday, April 15-18 at the Moscone Center.

About Kapow Technologies

Kapow Technologies www.kapowtech.com is a market leader in Mashup Serving, Feed Serving and Web Scraping software that enables companies to deploy content-intensive applications, such as enterprise mashups and Web 2.0 services, at a fraction of the time and cost compared to traditional software methods. Because of these benefits combined with the company’s patented, unique visual scripting approach, Kapow Technologies has attracted more than 200 customers including Global 2000 firms such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, U.S. Army, Audi and DHL. The company also serves Web 2.0 startups including SimplyHired and Momondo. Partners such as BEA Systems, IBM and Oracle make Kapow Technologies their top choice for projects including data collection, content migration, as well as mobile application mashups and service oriented architectures.

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Christina Spillars
StrikeIron, Inc.
(919) 467-4545 x134
christina.spillars@strikeiron.com

Kapow Technologies
Kurt Foeller
(415) 578-3251
kapow@foellercom.com

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