FreeCRM Leverages RatchetSoft to Integrate Contact Management Data Directly
into Applications
RatchetSoft’s Ratchet-X enhances FreeCRM.com by seamlessly
integrating StrikeIron’s business data services
San Francisco and Research Triangle Park, NC-MARCH 28, 2006 – FreeCRM.com,
the world’s largest on-demand service provider for customer relationship
management software announced today it has partnered with RatchetSoft to deliver
integrated web services. By utilizing Ratchet-X, FreeCRM.com users can link
their application screens directly to any web service without requiring
programming or changes to FreeCRM.com.
The first release related to this partnership is the integration of
FreeCRM.com with RatchetSoft’s Contact Xtend. Contact Xtend is a free Ratchet-X
plug-in that allows FreeCRM.com users to access a wealth of business services
offered through the StrikeIron Web Services Marketplace. These services include:
address and email verification, residential, business and reverse phone number
look-ups, national do not call screening and location mapping services. Future
releases will allow FreeCRM.com users to integrate virtually any service
including a customer’s internal web services.
“Value-added data services combined with our hosted CRM product allows our
customers to take advantage of advanced data validation services in a seamless
environment,” said Eric Stone, CEO of CRM ASP, Inc. “RatchetSoft’s Contact Xtend
platform enables our customers to take advantage of advanced business data web
services and provide a simple integration platform for our application. Without
Ratchet-X, we would have to custom code each web service integration. That
simply doesn’t scale.”
“Contact Xtend and FreeCRM.com allow business users to effortlessly add new
capabilities that process and validate their CRM-related data,” said Joe Labbe,
CEO of RatchetSoft. “Integrating popular applications such as FreeCRM.com with
StrikeIron’s business grade Web Service Marketplace is the kind of synergistic
value-add we envisioned when we created Ratchet-X.”
“Our Web Service Marketplace’s unified access and commerce interfaces allow
such integrations to be implemented in record time,” said Bob Brauer, president
and CEO of StrikeIron. “We’re delighted to see this type of CRM integration
offered to all levels of business users.”
Contact Xtend is a free Ratchet-X plug-in that works with both FreeCRM.com’s
Free and Professional versions. Contact Xtend is configured to access StrikeIron
services via a free trial account which can be upgraded to monthly, annual or
project-based subscriptions.
About FreeCRM
FreeCRM.com provides simple-to-use and powerful CRM tools in a hosted,
on-demand environment. Providing contact management, lead tracking, customer
support, email marketing, call automation and document sharing, group
calendaring and more, FreeCRM.com is smart groupware for small and medium-sized
businesses everywhere.
About RatchetSoft
RatchetSoft, LLC is dedicated to the empowerment of software users by giving
them greater control over systems integration. Unlike portal or service
aggregation solutions that require users learn and access data via alternative
user interfaces, RatchetSoft products and services are all about delivering
information at the point of need - directly within the applications people use
everyday. For more information, visit www.ratchetsoft.com
About StrikeIron
StrikeIron is the leader in providing innovative solutions for delivering data over
the emerging Internet. The company’s innovative Web Services Catalog provides
a technology platform, micro-transaction management and a consistent interface across
many XML-based Web services from multiple, diverse sources. This allows business
users, application developers and enterprise IT professionals to customize and integrate
external data sources and additional external functionality into enterprise, Web,
and composite applications. Currently, StrikeIron provides over 100 live data sources
and business functions from organizations such as Cortera, Gale, MapQuest,
Midnight Trader, Tax Data Systems, and Zacks.
StrikeIron also offers IronCloud™, the only comprehensive Web services delivery
platform that opens up new channels for data distribution and consumption through
Web Services. Enterprises of all sizes can now reduce the cost and complexity of
managing the challenges of data distribution which include leveraging an existing
external hardware and software architecture, controlling and metering access and
usage, external monitoring for 24x7 reliability, full usage analytics, as well as
multiple authentication scenarios and instead concentrate their focus on making
information easier for partners, customers, and distributed business units to access
and use. StrikeIron delivers value to over 1,500 customers and partners such as
Avaya, BEA, Delivery.com, IBM, Honda Europe, Siemens, Nike, Swarovski,
ShoeBuy, and Exclusive Resorts. For more information, visit
www.strikeiron.com.
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