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StrikeIron and DataUnison Partner to Deliver eBay Market Research Data

Users can import eBay Market Research data directly into Excel workbooks

Research Triangle Park, NC – June 27, 2006 – StrikeIron Inc., provider of the Web Services Marketplace, today announced that they have partnered with DataUnison to bring eBay Market research data to the desktop, within applications, mobile devices, or anywhere else a Web service can be consumed by adding it to the Web Services Marketplace. The DataUnison eBay Research Web Service returns both aggregated and detailed analysis on items being sold on eBay for the last 90 days of sales. Users can evaluate the historical pricing and performance of any item on eBay as well as look at Seller-specific competitive research. It gives eBay sellers the ability to filter results by their own, and other eBay seller IDs to gain understanding into the competitive landscape of the market. As part of StrikeIron’s Marketplace, the service is priced on a pay-as-you go model and allows subscribers to take advantage of all of the services and tools in the Marketplace.

“eBay has over 190 million registered users and has billions of dollars of transactions each year,” said David Frey, Marketing and Business Development at DataUnison. “With 6 million new items added daily, the research provided in the DataUnison eBay Research Web Service provides the online marketing data sellers are looking for and gives them a competitive advantage. This amazingly flexible technology allows you to quickly and easily integrate buying and selling trends into any Web or desktop application.”

The DataUnison Research Web Service is a simple way to integrate eBay Research into any application. Users can view and analyze top products, average start prices, average sold prices and much more. The Web Service allows you to access eBay’s 33 main categories of listings as well as all of their sub-categories. In addition, StrikeIron has created a series of Workbook templates freely available that can be invoked inside of Excel using the StrikeIron OnDemand for Excel add-in and can be the starting point for sophisticated seller analysis. The workbook templates allow users to build rich-client spreadsheets that incorporate data feeds from DataUnison and other live data sources with no programming required, enabling composite applications to be built within Excel in minutes.

"Web services are continuing to pave the software landscape for users to gain access to any kind of data”, said Bob Brauer, President and CEO of StrikeIron. "Solutions like DataUnison’s eBay Research Web Service are an ideal way for power sellers to cost-effectively leverage the vast amount of data from eBay and improve their selling process. This is a key offering for sellers to gather critical intelligence on buying and selling trends in the eBay marketplace."

About DataUnison

Since 2005, DataUnison has provided eBay developers, power sellers, and multiple Fortune 500 companies with raw data licenses and value add services such as value guides, brand reports, product reports, keyword affiliate reports, and trade-in programs. DataUnison is proud to launch its new API based on historical eBay market data. For more information, www.dataunison.com.

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Christina Spillars
StrikeIron, Inc.
(919) 467-4545 x134
christina.spillars@strikeiron.com

David Frey
DataUnison
(250) 483-3275
dfrey@terapeak.com

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