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StrikeIron Named “Cool Vendor” by Leading Analyst Firm

Vendors selected for the "Cool Vendor" report are innovative, impactful and intriguing

Research Triangle Park, NC – April 19, 2006 – StrikeIron Inc., provider of the Web Services Marketplace, today announced it has been included in the “Cool Vendors in B2B Integration and Managed File Transfer, 2006” report, written by L. Frank Kenney, Research Director and Benoit J. Lheureux, Research Director.

According to the Gartner, Inc., report, “Mainstream companies are beginning to take advantage of the fact that business-to-business (B2B) deployments often quickly show value and high return on investment. Many large vendors and service providers in this market are experiencing 5 to 15 percent growth year-over-year. They are using the newest innovative technologies, methodologies and architectural best practices, including Web-inspired technology, methodologies and architectural best practices such as service-oriented architecture, appliances and complex, but easy-to-use, user interfaces for administration and maintenance. Growth is not just about technology; it’s also about business strategy and the opportunities such as using technologies to help companies comply with industry, government and corporate mandates.”

"We are excited to have been highlighted in such a prestigious report,” said StrikeIron CEO and President Bob Brauer. “The software development world is changing as SOA and SaaS are evolving as the new standard for how developers deliver data, applications and services. This new development paradigm shift is being fueled by the Programmable Web. And by allowing potentially millions of business users and non-developers to take advantage of Web services and by significantly accelerating application development, we believe StrikeIron is fundamentally changing the way the world works with Web services.”

The StrikeIron Web Services Marketplace allows users to easily enhance the capabilities and value of Service Oriented Architecture (SOA) deployments, increase ROI with CRM investments, improve data quality and data value, and expand the functionality of Ecommerce applications by integrating real-time external customer, company, and government data. Examples include real-time address verification, email verification, 24-hour accurate reverse phone lookup, an executive decision-makers database, state and local tax rates, global SMS capabilities, residential and business data enhancement lookups and much more.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About StrikeIron

StrikeIron is the leader in providing innovative solutions for delivering data over the emerging Internet. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers IronCloud™, the only comprehensive Web services delivery platform that opens up new channels for data distribution and consumption through Web Services. Enterprises of all sizes can now reduce the cost and complexity of managing the challenges of data distribution which include leveraging an existing external hardware and software architecture, controlling and metering access and usage, external monitoring for 24x7 reliability, full usage analytics, as well as multiple authentication scenarios and instead concentrate their focus on making information easier for partners, customers, and distributed business units to access and use. StrikeIron delivers value to over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts:  
Jane Foreman
StrikeIron, Inc.
(919) 467-4545 x112
jane.foreman@strikeiron.com
Kristi Lee
Crossroads Public Relations 
(919) 270-8054
klee@crossroadspr.com
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