StrikeIron Web Services now Available on the Serena Mashup Exchange
Mashup of two key players creates playing field for killer
mashups
Research Triangle Park, NC and Redwood City, Calif. — July 22, 2008 –
StrikeIron, the leader in providing innovative solutions for delivering data
over the Internet, today announced it joined the Serena® Mashup Exchange™ to
make its Web Services available to a wider audience. The partnership increases
the capabilities of business users by providing them with access to key
external data.
The
Serena
Mashup Exchange is an online marketplace for business
people and their partners to connect and accelerate the creation and usage
around building mashups. There you can find packaged mashups, template
work-flows and professional service offerings. The
StrikeIron Web Services Marketplace provides over 100
data services from leading technology suppliers including Cortera, D&B,
Gale, MapQuest, Midnight Trader, NASDAQ, Tax Data Systems, Wall Street Horizon,
and Zacks. IT can now easily access StrikeIron’s quality data and seamlessly
integrate it into business mashups using Serena Mashup Composer™. Mashups can
be created for both private use or commercialized in the Mashup Exchange for
others to reuse.
“StrikeIron allows us to extend our mashup footprint by putting data into the
hands of business and IT,” said René Bonvanie, SVP, Global Marketing,
Partnerships and Online Services, Serena Software. “Companies no longer have to
worry if the data has SOA hooks and can instead focus on creating mashups that
will help them grow their business.“
One example of a successful Business Mashup is the
Serena Salesforce.comCredit Approval Mashup. The
Mashup automates the interaction with D&B credit information via a
StrikeIron Web service and allows sales personnel to request approval to extend
credit to prospects. It can be downloaded for free along with a demo from the
Mashup Exchange. A subscription to the data can be obtained via StrikeIron.
The business implications are wide-ranging for the Salesforce.com Credit
Approval Mashup:
-
For Sales:
Faster time to revenue with streamlined credit approval.
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For Finance:
Increased efficiency and lower risk with secure and auditable decision flow.
-
For the enterprise:
Leverage investment in core applications and build favorable ROIs.
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For IT: Connect Software as a Service (SaaS) applications seamlessly to
users and increase the efficient utilization of Web 2.0.
“Serena gives users all the ingredients they need to build mashups that leverage
the Web, including templates, developer resources and a marketplace to offer
them when created. Data, especially live external data, is one of the most
critical ingredients for anyone building a mashup”, said Bob Brauer, President
and co-founder of StrikeIron. “By combining these two technologies, mashups are
now much easier to create.”
About Serena Software
Serena is a privately owned company, headquartered in Redwood City, California,
with 29 offices in 14 countries and almost 1000 employees. Serena provides
software on premise and on demand to over 15,000 customers including 96 of the
Fortune 100. Serena enables teams of programmers to become more efficient by
standardizing and automating development processes across both mainframe and
distributed environments. Serena enables IT business analysts and power users
to improve productivity with a new generation of Web 2.0 tools to build
Business Mashups. Serena Business Mashups automate common, everyday processes,
are visual and do not require coding. Serena also enables IT executives to gain
visibility into their projects, resources and costs – CIOs should have access
to the same quality of information about IT as the CFO has about Finance. For
more information on Serena, visit www.serena.com.
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Serena® is a registered trademark and Mashup Exchange and Mashup Composer are
trademarks of Serena Software, Inc. All other product or company names may be
trademarks of their respective owners, and their use is intended for
identification purposes only and not in association with or as sponsorship or
endorsement by such owners. Copyright © 2008 Serena Software, Inc. All Rights
Reserved.
About StrikeIron
StrikeIron is the leader in providing innovative solutions for delivering data
over the emerging Internet. The company’s innovative Web Services Marketplace
provides a technology platform, micro-transaction management and a consistent
interface across many XML-based Web services from multiple, diverse sources.
This allows business users, application developers and enterprise IT
professionals to customize and integrate external data sources and additional
external functionality into enterprise, Web, and composite applications.
Currently, StrikeIron provides over 100 live data sources and business
functions from organizations such as Cortera, D&B, Gale, MapQuest, Midnight Trader,
Tax Data Systems, The Sports Network, and Zacks.
StrikeIron also offers IronCloud™, the only comprehensive Web services delivery
platform that opens up new channels for data distribution and consumption
through Web Services. Enterprises of all sizes can now reduce the cost and
complexity of managing the challenges of data distribution which include
leveraging an existing external hardware and software architecture, controlling
and metering access and usage, external monitoring for 24x7 reliability, full
usage analytics, as well as multiple authentication scenarios and instead
concentrate their focus on making information easier for partners, customers,
and distributed business units to access and use. StrikeIron delivers value to
over 1,500 customers and partners such as Avaya, BEA, Delivery.com, IBM, Honda
Europe, D&B, Siemens, Nike, Swarovski, ShoeBuy, and Exclusive Resorts. For
more information, visit www.strikeiron.com.
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Kyle Arteaga
Serena
(650)481-3435
karteaga@serena.com