StrikeIron Offers Gale Data Enrichment on Salesforce.com’s AppExchange
StrikeIron Offers Gale Data Enrichment on Salesforce.com’s AppExchange
In-depth financial and corporate information on hundreds of
thousands of companies can now be integrated directly into sales leads for more
informed selling.
Research Triangle Park, NC – March 4, 2008 – StrikeIron Inc., the leading
provider of Data as a Service (DaaS), today announced that salesforce.com
customers can now access and append Gale Business Intelligence data directly
into their Salesforce CRM applications. This data enrichment solution leverages
the Gale Business Intelligence Web Service from StrikeIron, enabling Salesforce
users to instantly leverage timely and valuable company information from the
Gale, part of Cengage Learning, in sales and prospecting efforts.
"Our customers are looking for ways to enhance their leads with critical
financial and business information," said Clarence So, Chief Marketing Officer,
salesforce.com. "StrikeIron’s integration allows customers to extend the value
of their Salesforce CRM application with this important data. Now, customers of
all sizes can visit the AppExchange and deploy an immediate, flexible method of
appending comprehensive business data to every contact record and extend the
benefits of on-demand information into their salesforce.com implementation.”
The Gale Business Intelligence Web Service provides in-depth financial and
corporate information on approximately 440,000 U.S. and international
companies. Now, this data can easily be accessed via salesforce.com’s
AppExchange and integrated directly into all records within Salesforce.
Features include:
-
Set up by a Salesforce Administrator in less than five minutes
-
Delivers key corporate information such as ticker symbol; SIC code, key
executives/officers, variant company names, brands, products, and historical
sales/revenue information
-
Full source code provided so developers optionally can easily modify the
Salesforce integration code and customize the solution.
For more on this application visit: http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000004ZjewAAC
Gale, part of Cengage Learning, is a world leader in e-research and educational
publishing for libraries, schools and businesses. Best known for its accurate
and authoritative reference content as well as its intelligent organization of
full-text magazine and newspaper articles, the company creates and maintains
more than 600 databases that are published online, in print, as eBooks and in
microform.
"We're pleased to join the AppExchange, bringing the benefits of on-demand data
enrichment to salesforce.com customers," said Bob Brauer, CEO and founder of
StrikeIron "StrikeIron increases the value of Salesforce by allowing customers
to enhance sales records with rich business information from databases that are
updated nightly through our Web-based platform. Gale’s Business Intelligence
data is a great example. StrikeIron’s fully integrated approach greatly
simplifies implementation and significantly adds value to the selling and
customer relationship processes.”
In addition, the StrikeIron AppWidget: Address Verification 2.0 verifies and
enhances any address in salesforce.com to ensure accuracy. For more
information, please visit: http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000003gvO1AAI
About Cengage Learning and Gale
Cengage Learning, formerly Thomson Learning, delivers highly customized
learning solutions for colleges, universities, professors, students, reference
centers, government agencies, corporations and professionals around the world.
Gale, part of Cengage Learning, serves the world's information and education
needs through its vast and dynamic content pools, which are used by students
and consumers in their libraries, schools and on the Internet. It is best known
for the accuracy, breadth and convenience of its data, addressing all types of
information needs – from homework help to health questions to business profiles
– in a variety of formats – books and eBooks, databases and microfilm. For more
information visit:
www.cengage.com
or
www.gale.com.
About StrikeIron
StrikeIron is the leader in providing innovative solutions for delivering data over
the emerging Internet. The company’s innovative Web Services Catalog provides
a technology platform, micro-transaction management and a consistent interface across
many XML-based Web services from multiple, diverse sources. This allows business
users, application developers and enterprise IT professionals to customize and integrate
external data sources and additional external functionality into enterprise, Web,
and composite applications. Currently, StrikeIron provides over 100 live data sources
and business functions from organizations such as Cortera, Gale, MapQuest,
Midnight Trader, Tax Data Systems, and Zacks.
StrikeIron also offers IronCloud™, the only comprehensive Web services delivery
platform that opens up new channels for data distribution and consumption through
Web Services. Enterprises of all sizes can now reduce the cost and complexity of
managing the challenges of data distribution which include leveraging an existing
external hardware and software architecture, controlling and metering access and
usage, external monitoring for 24x7 reliability, full usage analytics, as well as
multiple authentication scenarios and instead concentrate their focus on making
information easier for partners, customers, and distributed business units to access
and use. StrikeIron delivers value to over 1,500 customers and partners such as
Avaya, BEA, Delivery.com, IBM, Honda Europe, Siemens, Nike, Swarovski,
ShoeBuy, and Exclusive Resorts. For more information, visit
www.strikeiron.com.
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