ISV Spotlight: Solica Applications
“How Solica provides Do Not Call List
compliance, data verification and other functionality for Goldmine users”
Solica integrated access to StrikeIron Marketplace Web
Services into their Goldmine add-ons and now GoldMine CRM users ensure
compliance with Do Not Call lists, instantly verify customer contact information
and get access to a growing list of additional functionality.
The Solica GoldDNC add-on now provides the first integrated
solution for GoldMine users to avoid costly fines and ensure compliance with the
U.S. Federal Trade Commission’s National Do Not Call list regulations and state
Do Not Call regulations.
The Solica GoldPlus add-on now allows GoldMine users to
access a variety of services and functions including address and phone number
verification and SMS messaging to mobile phones in more than 160 countries.
Problem
In September 2003 the Federal Do Not Call list system
was introduced in the U.S. Fines of up to $11,000 can be imposed for calling
someone who has registered with these lists. Sales people, telemarketers and
others needed a way to quickly confirm if specific numbers were listed on the Do
Not Call lists to avoid the fines and penalties.
They also needed ways to improve employee productivity
by verifying and enhancing customer contact information, obtaining information
about specific companies, reducing undeliverable mailings, and reducing the
number of useless call attempts.
Solution
Solica integrated access to StrikeIron Marketplace Web Services
into their GoldDNC and GoldPlus add-ons allowing Goldmine users to verify and
enhance their customer contact and company information and ensure Do Not Call
compliance on-demand.
Solica took advantage of the StrikeIron Marketplace API which enables
multiple Web services from the StrikeIron Marketplace to be seamlessly
integrated on-the-fly into products like GoldDNC and GoldPlus.
Now Solica’s customers have instant access to the
following Web services and the list is growing all the time!
Benefits
Solica’s seamless integration with StrikeIron
Marketplace Web services provides a more productive, lower cost and lower risk
real–time solution that is ideal for customer relationship management,
telemarketing and sales professionals who use GoldMine.
The solution also ends the time intensive and expensive
process of data cleansing and verification by eliminating the need to acquire
lists, extract and scrub data, and re–import the data back into GoldMine on a
repeated basis.
Not only can customers access more and more data and
functionality from within their Solica products, but every time a customer
subscribes to a StrikeIron Web service, Solica receives a commission.
About Solica
Solica Consulting Limited specializes in CRM (Customer
Relationship Management) and is a leading GoldMine reseller and developer of
integrated add–on applications for GoldMine. Solica provides a complete range of
consulting services from business analysis, design and implementation to support
and maintenance.
More Information
www.solica.comGoldDNC GoldPlusStrikeIron ISV Program