For the fast-growing affiliate marketing space, data fuels the business model. Since leads are rapidly transferred and exchanged, bad data can render a contact as worthless and damage credibility.

This is why data validation is critical to online marketers, who need to make the most out of their investments and operations. There is increased pressure to produce high-quality leads, optimize conversion rates, and embrace evolving ad targeting technologies.

If you are a lead aggregator or reseller, you know the high customer expectation to deliver and provide accurate, contactable leads.  Advertising networks and publishers have to make sure they are providing high-quality leads, since they ultimately derive revenue from advertising and affiliate programs.

On the other hand, accurate lead data is equally important for publishers, who need to ensure they are buying correct, verifiable leads.  Quality is not only important up-front, but it is something that must be constantly maintained overtime. If publishers wish to continue to nurture, or re-market to existing prospects then these contacts need to maintain their freshness.

As the cloud leader in data quality, StrikeIron understands the needs of the digital marketing industry by providing solutions that address these issues:

• Increased Lead Quality: Improve contactability of leads with instant access to valid, accurate contact information (e.g. emails, phone numbers, mailing addresses)
• Improved Conversion Rate: Instantly validate or append missing information to allow for a quick conversion flow; enhance lead data seamlessly in web forms and mobile applications
• Operational Efficiency: Fast, accurate results to keep your customers satisfied and generate a higher ROI

See how StrikeIron solutions have been mission critical for affiliate marketers:

Customer Profile	StrikeIron Solutions	Outcomes
A leading direct-to-consumer marketing firm that reaches nearly 5 million people per month through their network of websites and marketing campaigns	Contact Record Verification Suite Email Verification	Verifies, validates and appends customer contact information so their clients receive a greater ROI Gives 1,000 employees’ time to focus on their core business Generates high-quality leads and delivers unparalleled customer service Integrates its solutions into customers’ business applications, taking away their need to own, maintain and manage costly equipment
A top-tier ad network that serves more than 1,000 leading brands, including almost 50% of the America’s Top 100 Advertisers (ranked by Advertising Age), and reaches over 10 million unique consumers per month	Email Verification	Instantly verifies and validates email address information, so leads are easily contactable and sellable
An incubator lab that combines entrepreneurial business leadership with a unique platform of proprietary technologies for algorithmic marketing, data mining, and quantitative analytics	Email Verification	Determines the validity and deliverability of email addresses before messages are sent Reduces email bounces and delivery failures by 95%