Increase the capabilities of business users by providing them with access to key external data.
The Serena Mashup Exchange is an online marketplace for business people and their partners to connect and accelerate the creation and usage around building mashups.
You can find packaged mashups, template work-flows and professional service offerings. IT can now easily access StrikeIron’s quality data and seamlessly integrate it into business mashups using Serena Mashup Composer™. Mashups can be created for both private use or commercialized in the Mashup Exchange for others to reuse.
"StrikeIron allows us to extend our mashup footprint by putting data into the hands of business and IT," said René Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software. "Companies no longer have to worry if the data has SOA hooks and can instead focus on creating mashups that will help them grow their business."
One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained via StrikeIron.
The business implications are wide-ranging for the Salesforce.com Credit Approval Mashup:
- For Sales: Faster time to revenue with streamlined credit approval.
- For Finance: Increased efficiency and lower risk with secure and auditable decision flow.
- For the enterprise: Leverage investment in core applications and build favorable ROIs.
- For IT: Connect Software as a Service (SaaS) applications seamlessly to users and increase the efficient utilization of Web 2.0.
It’s easy to get started!
Register today for a Free Trial or for more information on the StrikeIron and Serena integration and partnership and how it can help you, please Contact Us.