August 31, 2010
Migrating to a New CRM Platform? Don't Miss the Data Opportunity
CRM migration represents a unique opportunity to significantly increase the value and usefulness of the internal data assets that can fuel the success of the new system. A well-thought-out, comprehensive data migration plan can be worth its weight in gold. - read more
August 26, 2010
Do You Have a Data Management Plan?
Most companies have general business plans, sales incentive plans, go-to-market plans, financial plans, technology adoption plans, and product offering plans. But how many organizations actually have a 'data management' plan in place? - read more
August 25, 2010
Cloud Companies' Share Price Increase Dramatic Versus Dow
To demonstrate this, take a look at the one-year stock price increase of eight major cloud vendors versus the Dow Jones Industrial Average. - read more
August 17, 2010
Are Your Call Center Reps Spending Too Much Time Collecting Caller Data?
Using benchmarking to gauge call center performance can significantly help boost call center ROI over the long run. Measuring performance can aid in pinpointing those key metrics within a call center that can be improved by applying technology. One such... - read more
August 11, 2010
Cell Phone Numbers and the "Do Not Call" List
We invariably get asked whether or not cell phones need to be separately registered with the DNC list. We also often get asked if the viral emails that are traveling the world indicating that cell phone numbers are going to be released to telemarketers very soon are true... - read more
August 06, 2010
What Address Verification Standards Does StrikeIron Use?
However, from time to time we get questions as to why a certain street address abbreviation gets applied, why a suite number gets standardized the way it does, and several other similar questions. - read more
July 26, 2010
Reducing the Total Cost of Leveraging External Data Sources
The traditional cost, effort and complexity of leveraging external data sources can be dramatically reduced by integrating into them over the Internet via a Web services API on a per-use basis with a simple XML-based SOAP or REST call. - read more
July 20, 2010
The Value of Customer Data: Addressing Quality Early in the Data Life Cycle
While the bottom-line impact of poor customer data is not always a straight-forward calculation, trusting your intuition that better data equals better customer relationships, and addressing the issue of customer data quality early in the data life cycle can pay significant dividends. - read more
July 12, 2010
Driving Factors of Cloud Computing Only Becoming More Emphatic
These driving trends are the cornerstones of a revolution already in progress. All of this demand-driven innovation is only causing more and more build-out of the foundation from which the future Internet and "Cloud" will emerge. - read more
June 17, 2010
Geolocation Taking Center-Stage, Challenges Still Exist
The space has really caught fire as of late due to combining location-aware technology with social network applications and the pervasiveness of smartphones. This combination has really provided the foundation for the space to flourish. And it has. - read more